Marketing

The Marketing Process

Assessment and Consultation

Together Laura and Jim consult and advise clients from the very beginning, to determine the best mechanisms and strategies to sell the home, and at the highest price.

Property Enhancements

First impressions are key to a successful sale. Together, Laura and Jim can help you increase the value of your property with suggested improvements, as desired.

Home Staging

Statistics show that staged homes sell faster. If you desire home staging, or if your home is unfurnished, Laura and Jim can help you arrange elegant home staging to complement the natural beauty, colors, design, and floor-plan of your home.

Email Marketing

Laura and Jim market listings to their expansive contact list via email marketing, reaching both potential clients and agents world-wide. Your property will be featured in the emails regularly.

Social Media

Laura and Jim will market your home via social media channels that are updated frequently with new, exciting content, including sneak peaks, video tours, photos and more.

Website Exposure

Their effective digital strategies and tools help to maximize interest in your home! With their listings connected across multiple platforms, such as the MLS, Zillow, RedFin, you can ensure your home will be easily detectable by the prospective clientele and the agent community.

Photography and Videography

Laura and Jim commission the best photographers capable of showcasing and accentuating your home’s most luxurious features.

Print Marketing

Laura and Jim will curate custom property designs, professionally done by the marketing team for your home - including mailers that get sent to hand-selected clientele. Additionally, they will market your home in magazine and news ads that target their audience, including San Diego Premier Magazine and Ranch & Coast Magazine, as well as other outlets. Your home will be featured regularly.

Local Exposure

The office window displays, in the heart of Rancho Santa Fe by the coffee shop and in Downtown Del Mar, both receive amazing foot traffic.

Open Houses and Broker’s Opens

With the owner’s permission, multiple open houses for the public will be held. Open houses, known as caravans, specifically for the entire agent community may take place as well.